Due to heightened competition in the event marketplace, it is critical for organizations to annually rethink their congress strategies and redesign their educational programs and exhibitions to drive attendee experience. This re-invention helps organizations re-energize attendees, exhibitors and sponsors every year.
When we talk about Risk Management for Events and Conferences, we need to explore a broad range of potential risks that threaten venues, attendees, suppliers and the organizer.
In times of high economic volatility, associations strive for new ways to strengthen their field of specialty, offer state-of-the-art services to their members and seek out new long-term and future proof income opportunities.
Planning and delivering a conference involves many thousands of person hours but even the most impeccably organised event can fail to achieve the anticipated numbers of fee paying delegates.
Across the world today, ubiquitous and digital information based technologies are becoming an increasing part of our lives. As their application becomes more widespread across society in general, so too does their impact on the meeting industry.
Establishing strong relationships with clients is key for a Professional Conference Organiser (PCO) to achieve success and the Project Manager is the face of the PCO.
In-depth knowledge and understanding of a congress market is key to developing a successful marketing strategy.
As the world moves into a cycle of economic uncertainty, issues around budget and expense control will increasingly concern Associations and Conference Organising Committees.
